Blog
Stories of Sound
and Sleep:

Rewrap the Gift

  • Vanessa Kauffman Zimmerly

Our holiday traditions around giving and receiving are due for a redux. Here are our tips.

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Sing to Me: The Power of the Human Voice

  • Vanessa Kauffman Zimmerly

It’s time to warm up those vocal cords. How singing and being sung to have kept us surviving.

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Object Story: The Safety Razor

  • Vanessa Kauffman Zimmerly

Why a 120-year-old razor is still the one you want to use.

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OneClock Reads: Super Normal

  • Vanessa Kauffman Zimmerly

In Super Normal: Sensations of the Ordinary designers Jasper Morrison and Naoto Fakasawa draw our attention to the phenomenon of everyday objects.

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Meet the Team: Jamie Kripke's Studio of Life

  • Vanessa Kauffman Zimmerly

Artist, cyclist, skier, and OneClock co-founder, Jamie Kripke brings the same curiosity and creative energy to everything he does.

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Meet the Team: Howie Rubin's Architecture of Experience

  • Vanessa Kauffman Zimmerly

Experiential marketing aficionado Howie Rubin on music, design, clocks, and living life to its fullest by slowing down.

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OneClock / Wake Up Better

  • Jamie

No good clocks were harmed in the making of this film.

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Something About Nothing

  • Vanessa Kauffman Zimmerly

Three books for resisting the attention economy and restoring a mindful life.

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In Your Dreams

  • Vanessa Kauffman Zimmerly

Humans spend several years dreaming, yet this phenomenon remains mysterious in both purpose and meaning.

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Object Lessons

  • Vanessa Kauffman Zimmerly

What the world of touch teaches and tells us.

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Get Up!

  • Vanessa Kauffman Zimmerly

Tune your body and mind with some Valentine’s Day morning sex. Or, why we recommend getting down while waking up.

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Introducing...Captain Planet!

  • Vanessa Kauffman Zimmerly

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OneClock Anthem Video

  • Jamie

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How Do You Sleep at Night?

  • Vanessa Kauffman Zimmerly

Your chronotype determines when and how well you sleep, and much about how you feel while awake—but few people know what theirs is, or how to live in harmony with it.

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Jon Natchez on Writing Music for OneClock

  • Vanessa Kauffman Zimmerly

Composer and musician Jon Natchez shares insights and inspirations for OneClock’s initial seven waking tracks.

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A New Way for the New Year

  • Vanessa Kauffman Zimmerly

It’s that time again! The New Year invites us to set intentions for self-improvement and change. Here’s how you can best prepare for a successful refresh.

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A Guaranteed Audience of One

  • Jamie

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Buy Nothing, Sleep In / Thoughts on Black Friday and Cyber Monday

  • Vanessa Kauffman Zimmerly

As the Black Friday alarm rings at its early hour, we invite you to make a new ritual of sleeping in. And then, once you wake up? Go sit and have coffee with your mom, dad, kids, neighbor, or dog. Watch the sun travel across the kitchen window. Appreciate. Connect. Make it a thing.

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OneClock // 1 minute waking music samples

  • Jamie

Listen to 60 second samples of the 7 waking compositions that Jon Natchez created for OneClock.

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It’s About Time: The Magic of a Meaningful Morning

  • Vanessa Kauffman Zimmerly

The quiet of morning is beloved by the creative mind. Find out how you can wake up gently, establish a daily ritual, and reclaim the magic of morning with the help of OneClock.

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Fitter, Happier, More Productive?

  • Vanessa Kauffman Zimmerly

The near constant use of technology in contemporary life can be overwhelming, affecting our health and relationships. Use a less-is-more approach to find physical, mental, and emotional balance in a world dominated by devices.

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1000 True Fans

  • Jamie

Assorted feedback from the first few OneClock owners.

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Jon Natchez Launch Concert

  • Jamie

Composer and multi-instrumentalist Jon Natchez created some music to celebrate our 2/2 launch.

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Video: Behind the Music

  • Jamie

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Product before price

  • Jamie

We set out to make exactly what we wanted, not what the market wanted. The price is what it is because that’s where the price ended up once we'd designed the clock we wanted.

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The Snooze Button is your Frenemy

  • Jamie

If you find the idea of quitting the Snooze button intimidating, look at it this way: Snoozing does not equal sleeping. Snoozing is a sad, stressful imitation of real sleep.

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Scaring Yourself Awake

  • Jamie

From the adrenal gland’s point of view, there’s no difference between the shock of that blaring alarm and the sight of an incoming tsunami. And why would you want to start your day like that?

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A Brief History of Alarm Clocks

  • Jamie

It seems clear that the need for alarm clocks will never go away. But if the 1787 version of the U.S. Constitution can be amended 27 times, can’t we evolve our alarm clocks, too?

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Threat Vigilance, your Smartphone, and why you can’t sleep

  • Jamie

Many of us use our phones as our alarm clocks. It’s simple and easy and it works. But when you bring your smartphone to bed with you, you’re also bringing that fiendish little source of stress into your bedroom, too.

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Product before price

For those that don't understand how we arrived at our retail price, or think we are foolish, greedy, or just crazy, here is some more info to help clarify how we got here. 

For starters, we did not set out to make a clock at a certain price point.  

We set out to make a clock that was beautifully made out of metal and wood and glass and held together with screws (instead of plastic held together with glue,) built by hand (instead of robots,) using the longest lasting off the shelf parts available with a tested, proven track record (instead of absorbing very high tooling costs to make parts that may lower cost, but whose durability would be unknown) and made in small quantities (thousands, not millions). 

We set out to make exactly what we wanted, not what the market wanted. 

We didn’t start out saying “hey, let’s make a really expensive clock.” We started out with open minds, and with a very clear set of objectives for what we wanted to make: something that looked and sounded and felt beautiful, that did a few things really well, minus the needless bells and whistles, that would outlast other clocks, and maybe even outlast its owners.

Of course, taking an uncompromising approach to building something inevitably adds to the bottom line. There are no shortcuts. In our current culture of Amazon-Walmart-driven low cost and high convenience, the approach we took was certainly counterintuitive. Most of us are accustomed to clicking a button and having something cheap arrive at our door very quickly. Unfortunately, much of that stuff is poorly made and quickly ends up in the landfill. Furthermore, this cheap/quick stuff no longer feels special. It's taken for granted.

We didn't want to be part of that problem. 

On the other end of the spectrum, we are not Apple. We don’t have an R&D department, or own our own prototyping and tooling facility. We don't have large quantity purchasing power or access to huge, state-of-the-art factories. We are a small, self-funded startup, working long hours out of a renovated garage in Boulder, CO. Ultimately, the price of our clock is a reflection of what it costs when the product is the priority, not the price.
In the process of developing our design locally, we have established great relationships with our mechanical and electrical partners. Everyone is within a 20 minute drive, which means it's easier for us to meet and collaborate and make sure that everyone is on the same page. It also means that our development footprint is smaller, as we don't have to spend as much time shipping parts and prototypes around the country.

The price is what it is because that’s where the price ended up once we'd designed the clock we wanted. And at this point, we can't lower it. As most know, for a business to survive, retail pricing needs to have a sustainable relationship to cost. That said, our markup is very reasonable for a business that wants to survive, and to continue working with the team that we know and trust.

Is our clock for everyone? No. Is it even possible to make a clock (or anything) for everyone? No. Someone will always be left out. As Seth Godin says, "If you serve one audience, you've let another down...the very act of creation means that it won't be the ideal solution for everyone."

OneClock is an experiment where we started down an unknown path, but with clear goals. Science and design served as our guardrails, and every decision was based on whether or not it was consistent with our mission of product over price.

Some people will understand and appreciate this approach. They are the true fans. This is for them.