Blog
Stories of Sound
and Sleep:

Rewrap the Gift

  • Vanessa Kauffman Zimmerly

Our holiday traditions around giving and receiving are due for a redux. Here are our tips.

Read

Sing to Me: The Power of the Human Voice

  • Vanessa Kauffman Zimmerly

It’s time to warm up those vocal cords. How singing and being sung to have kept us surviving.

Read

Object Story: The Safety Razor

  • Vanessa Kauffman Zimmerly

Why a 120-year-old razor is still the one you want to use.

Read

OneClock Reads: Super Normal

  • Vanessa Kauffman Zimmerly

In Super Normal: Sensations of the Ordinary designers Jasper Morrison and Naoto Fakasawa draw our attention to the phenomenon of everyday objects.

Read

Meet the Team: Jamie Kripke's Studio of Life

  • Vanessa Kauffman Zimmerly

Artist, cyclist, skier, and OneClock co-founder, Jamie Kripke brings the same curiosity and creative energy to everything he does.

Read

Meet the Team: Howie Rubin's Architecture of Experience

  • Vanessa Kauffman Zimmerly

Experiential marketing aficionado Howie Rubin on music, design, clocks, and living life to its fullest by slowing down.

Read

OneClock / Wake Up Better

  • Jamie

No good clocks were harmed in the making of this film.

Read

Something About Nothing

  • Vanessa Kauffman Zimmerly

Three books for resisting the attention economy and restoring a mindful life.

Read

In Your Dreams

  • Vanessa Kauffman Zimmerly

Humans spend several years dreaming, yet this phenomenon remains mysterious in both purpose and meaning.

Read

Object Lessons

  • Vanessa Kauffman Zimmerly

What the world of touch teaches and tells us.

Read

Get Up!

  • Vanessa Kauffman Zimmerly

Tune your body and mind with some Valentine’s Day morning sex. Or, why we recommend getting down while waking up.

Read

Introducing...Captain Planet!

  • Vanessa Kauffman Zimmerly

Read

OneClock Anthem Video

  • Jamie

Read

How Do You Sleep at Night?

  • Vanessa Kauffman Zimmerly

Your chronotype determines when and how well you sleep, and much about how you feel while awake—but few people know what theirs is, or how to live in harmony with it.

Read

Jon Natchez on Writing Music for OneClock

  • Vanessa Kauffman Zimmerly

Composer and musician Jon Natchez shares insights and inspirations for OneClock’s initial seven waking tracks.

Read

A New Way for the New Year

  • Vanessa Kauffman Zimmerly

It’s that time again! The New Year invites us to set intentions for self-improvement and change. Here’s how you can best prepare for a successful refresh.

Read

A Guaranteed Audience of One

  • Jamie

Read

Buy Nothing, Sleep In / Thoughts on Black Friday and Cyber Monday

  • Vanessa Kauffman Zimmerly

As the Black Friday alarm rings at its early hour, we invite you to make a new ritual of sleeping in. And then, once you wake up? Go sit and have coffee with your mom, dad, kids, neighbor, or dog. Watch the sun travel across the kitchen window. Appreciate. Connect. Make it a thing.

Read

OneClock // 1 minute waking music samples

  • Jamie

Listen to 60 second samples of the 7 waking compositions that Jon Natchez created for OneClock.

Read

It’s About Time: The Magic of a Meaningful Morning

  • Vanessa Kauffman Zimmerly

The quiet of morning is beloved by the creative mind. Find out how you can wake up gently, establish a daily ritual, and reclaim the magic of morning with the help of OneClock.

Read

Fitter, Happier, More Productive?

  • Vanessa Kauffman Zimmerly

The near constant use of technology in contemporary life can be overwhelming, affecting our health and relationships. Use a less-is-more approach to find physical, mental, and emotional balance in a world dominated by devices.

Read

1000 True Fans

  • Jamie

Assorted feedback from the first few OneClock owners.

Read

Jon Natchez Launch Concert

  • Jamie

Composer and multi-instrumentalist Jon Natchez created some music to celebrate our 2/2 launch.

Read

Video: Behind the Music

  • Jamie

Read

Product before price

  • Jamie

We set out to make exactly what we wanted, not what the market wanted. The price is what it is because that’s where the price ended up once we'd designed the clock we wanted.

Read

The Snooze Button is your Frenemy

  • Jamie

If you find the idea of quitting the Snooze button intimidating, look at it this way: Snoozing does not equal sleeping. Snoozing is a sad, stressful imitation of real sleep.

Read

Scaring Yourself Awake

  • Jamie

From the adrenal gland’s point of view, there’s no difference between the shock of that blaring alarm and the sight of an incoming tsunami. And why would you want to start your day like that?

Read

A Brief History of Alarm Clocks

  • Jamie

It seems clear that the need for alarm clocks will never go away. But if the 1787 version of the U.S. Constitution can be amended 27 times, can’t we evolve our alarm clocks, too?

Read

Threat Vigilance, your Smartphone, and why you can’t sleep

  • Jamie

Many of us use our phones as our alarm clocks. It’s simple and easy and it works. But when you bring your smartphone to bed with you, you’re also bringing that fiendish little source of stress into your bedroom, too.

Read
All Posts

The Snooze Button is your Frenemy

It’s a small mercy. Your alarm goes off in the early morning, it’s still dark outside, and you have two options: either get out of your warm bed now or enjoy just a few more minutes of lovely, lovely sleep. The Snooze button seems like it’s your friend, providing you with just a tiny bit more rest before facing eighteen hours of consciousness, right? What a pal. But the truth is, the Snooze button is not your friend. 

The Snooze button is your Frenemy.

The fact is, relying on the Snooze function to “squeeze in” a little more sleep is terrible for your sleep health. There are two main reasons for this. 

First, although you may indeed fall back asleep for a few minutes, the quality of that post-Snooze sleep is not great. It’s a light stage of sleep, not the deep sleep that scientists believe truly restores us. 

Let’s say you need to be awake and out of bed by 7:00 A.M. in order to get to work on time. Maybe you set your alarm for 6:30 with the idea that you can ride that Snooze button for thirty minutes and thereby wake up in a more relaxed way. It’s logical, but it doesn’t work. That’s because you’re getting thirty minutes of not-so-great sleep instead of remaining in that deeper, more restorative sleep between 6:30 and 7:00. 

By hitting Snooze, in other words, you’ve willingly destroyed thirty good minutes of sleep in exchange for six five-minute bursts of crappy semi-wakefulness. Not a great deal.

The second way the Snooze button works against you is by making the waking process more stressful than it needs to be. Although nobody loves jumping out of bed the moment the alarm goes off, at least that process is straightforward and clear. Goal? Waking up. Mission? Accomplished.

By hitting the Snooze button, however, you’ve turned the act of waking into an intellectual problem: should I get up now? Why or why not? If I don’t, should I feel guilty? Using the Snooze button turns a clear-cut signal (time to wake up) into a stressful decision point (when will I wake up?)-- first thing in the morning. Not only is it an aggravating way to start your day, it’s actually tiring! 

If you find the idea of quitting the Snooze button intimidating, look at it this way: Snoozing does not equal sleeping. Snoozing is a sad, stressful imitation of real sleep. It’s what carob is to chocolate, what a rec center lap pool is to the Pacific Ocean, what fat-free milk is to whipped cream: not nearly as good as the real thing. Sleep is your friend. Snooze is your Frenemy.